On Monday, March 20th the first nectar tree of Zhermack’s Oasis was planted in Lugagnano (Verona) at «Fattoria L’Ape Regina» by Fabiano Merzari. The company continues its green commitment by adhering to the “3Bee’s project” and by planting nectar trees at one of the involved farmers’ place, in order to help bees nourish and survive in a redeveloped ecosystem.
Zhermack’s Oasis was born from a collective drive that grew right within the company. During the internal project “#standtogeZher”, intended to bring out the employees’ voice and points of view (#youropinionmatters), several suggestions regarding environmental sustainability and biodiversity protection stood out. Hence our commitment to join 3Bee’s project with a dual purpose: on one hand it aims at enhancing the growth of new trees to compensate CO2 emissions and on the other hand it helps bees’ pollination activity.
By visiting Zhermack’s virtual Oasis it is possible to check both environmental and social benefits, and to see the progress of the plants at any time.
“The great sensitivity shown by all the People in Zhermack towards the willingness to recover the environment that surrounds us, has allowed us to carry out our commitment to protecting the planet. The nectariferous trees Oasis project is one of the many initiatives we are undertaking to improve our positive impact on the reality around us and on People’s well-being. Our actions are constantly inspired by the values we believe in, among which responsibility and respect,“ underscored Zhermack’s General Manager Engr. Paolo Ambrosini.
At the very core of our practices is our sustainability commitment to our People, to the community we are part of and to the environment. We strongly believe in our social responsibility and in our endeavour to return what we borrow from nature. We have challenged ourselves to pay attention to our everyday activities, asking each one of us how we can reduce environmental impact.
Here our General Manager Engr. Paolo Ambrosini’s answers to 3Bee’s blog interview about our partnership to protect biodiversity.
What does “impact” mean to Zhermack? Why is social and environmental impact so important?
«For us, “impact” is the result of two fundamental components: on one hand it requires an interaction with other perspectives on the world, while on the other it has effects which, when positive, spontaneously involve people in concrete actions to achieve a common goal. Our focus starts in our work, which connects to our local surroundings and the community we are part of, and then it expands globally across our Group. Positive social and environmental impact is therefore a matter of responsibility and trustworthiness, demonstrated through evidence of impact, and from the trust that is transmitted to our stakeholders.».
Has Zhermack implemented good sustainability practices?
«Our initiatives span three fields: corporate values, diversity and inclusion, and care for our planet. The project concerning these practices is «#standtogeZher» and is enriched by suggestions that employees can send to the company at any point. Actions that have been taken on board so far are the introduction of weekly fresh fruit to promote a healthier lifestyle, the inclusion of local associations that support people with disabilities during our corporate events, the creation of the nectar tree oasis and the adoption of daily measures to reduce plastic consumption.».
How does the biodiversity project with 3Bee represent Zhermack’s corporate values?
«The idea of creating a nectar tree forest was born from the collective drive of Zhermack’s People, who wanted to take concrete action to further support the planet. Our tree planting efforts contribute to the production of new oxygen, and nectar trees allow us to support pollinator insects, which are essential both for the local ecosystem and for the survival of all living beings on Earth. This initiative perfectly expresses the core of our corporate creed, which is based on values such as mutual Responsibility, Respect towards the community and the territory, and the Trustworthiness that we demonstrate to our colleagues and partners.».
Find out more on our virtual Oasis by clicking here.
